Why a Floorcloth?

Floorcloths are canvas rugs that can be used on any hard surface such as hardwood floors, linoleum, tile or concrete. They are durable, easy to care for, and can be sized to fit the space they are designed for. Since each floorcloth is hand painted no two are ever the same, whether ready-made or custom designed.



History of the Floorcloth

Floorcloths did not reach popularity in America until the mid 1700’s. Before that time, only the wealthiest and finest homes in Europe and America adorned floorcloths. Some of the earliest designs were painted freehand to look like marble, tile, or parquet flooring. Initially floorcloths were imported to America from Britain for both individuals and merchants. It was after the American Revolution when American artisans begin producing floorcloths with the same, if not better quality, than their European counterparts. During the 1800’s Americans became increasingly interested in better home furnishings and so the popularity of floorcloths grew. As their popularity grew so did the technology for creating them. Stenciling replaced freehand designs and in the mid 1700’s block printed patterns were used to create stamped floorcloths. Improved transportation put floorcloths in the homes of even the most out of the way places. By the end of the 18th century floorcloths were used in almost every room of the house, their designs imitating those of some of the finest oriental carpets.
By the 19th century, floorcloths became a victim of the Industrial Revolution. Mechanical replacements in the form of linoleum and an interest in area rugs become the norm. Today, the floorcloths popularity has been restored with the consumers’ interest in high quality, handcrafted works of art that are also a practical home décor.